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First aid & Occupational health

Communication in occupational risk prevention

Duration : 1,5 Jours Download the course sheet as PDF
IFECARM GROUP
Course sheet
First aid & Occupational health 1,5 Jours From 150 000 FCFA

In a nutshell

What this course aims to achieve

Communication in occupational risk prevention

A day and a half on what makes a prevention message land or not: who is being spoken to, at what moment, through which channel, and why a punitive poster produces exactly the opposite of the intended effect.

Key challenges

  • A message that blames the operator — "be vigilant" — tells them the accident will be their fault. It buys silence, not prevention.
  • Shock images buy attention, not behaviour: beyond a threshold they cause the message to be avoided rather than the risk.
  • Prevention materials are almost always produced by those who know, for those who do, without the latter being involved. That is the main reason they do not work.

Learning objectives

  • Identify the audiences for a prevention message and what makes them act
  • Choose the channel and the moment suited to the objective
  • Build a message that does not accuse and that offers a doable action
  • Involve operators in producing the materials
  • Evaluate the effect of a communication initiative

Detailed programme

  1. 1Why prevention messages fail: the known mechanisms
  2. 2Audiences and registers: operator, supervisor, management, contractor
  3. 3Channels: posters, meetings, safety minute, toolbox talk, digital media
  4. 4Building the message: the action proposed, the benefit, the absence of blame
  5. 5The use of images and the limits of shock communication
  6. 6Co-producing with operators: method and benefits
  7. 7Key moments: safety induction, safety day, after an accident
  8. 8Evaluation: indicators, feedback from the field, adjustment
  9. 9Workshop: producing material on a real risk of participants' own

Target audience

  • Prevention officers, safety coordinators and managers
  • Internal communication officers involved in safety topics
  • Front-line supervisors running toolbox talks

Prerequisites

  • None
  • Bringing an existing prevention item from one's own organisation

Learning methods

A day and a half face-to-face, including a half-day production workshop

A critical review of the materials participants bring

Learning assessment

A prevention item produced and presented to the group

A reasoned critique of an existing item

Scope of application

A methodological course. It does not replace the duties to inform and train employees on safety, which concern content rather than its presentation.

Upcoming sessions

Register for a session

Dates are set by our team. Choose a session and the number of participants: your registration is recorded and confirmed once payment is received.

From 150 000 FCFA per participant

No session scheduled at the moment. Contact us to be told about the next session or to arrange a tailor-made course.

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